The Unbeatable Culture Behind Krispy Krunchy's Success

Krispy Krunchy Chicken has built a reputation for serving the best fried chicken in convenience stores across the country, and at the heart of their success is a culture of winning together and doing the right thing. According to Jim Norberg, president of Krispy Krunchy Chicken, their team, or operators, absolutely believe they are serving the finest fried chicken out there. This culture is crucial to the brand, and Main Post Partners, who took over in 2021, worked diligently to maintain it.

Under CEO Dan Shapiro's direction, the company has grown significantly over the past decade, and the support from Main Post Partners has been instrumental in their success. Norberg praises them as great partners, stating that they are not like traditional private equity groups. This collaborative approach has allowed Krispy Krunchy Chicken to flourish, with operations now spanning across colleges, universities, casinos, and even a handful of Walmarts.

The concept is simple yet innovative - convenience store operators buy the equipment for their program and then purchase Krispy Krunchy's proprietary products, including their signature Cajun-flavored bone-in chicken. The units are all licensed, not franchised, which means no royalties or franchise fees. This unique model has set them apart from other quick-service restaurants (QSRs) in the industry.

Founded by Neal Onebane in 1989, Krispy Krunchy Chicken started as a response to the lack of fresh, hot food options in convenience stores at the time. Over the past 34 years, they have quietly established themselves as a major player in the QSR industry by selling bone-in chicken in convenience stores. With over 2,800 stores primarily located in convenience stores, Krispy Krunchy Chicken is poised to continue its growth and success with its unbeatable culture and commitment to serving high-quality food.

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